[youtube=http://youtu.be/We9IbetLvW0]Bridges to Italy and the "Premio Best Practices per l'Innovazione" organized by Confindustria Salerno, have forged a new partnership aiming at granting new U.S. business and investment opportunities to Italian startups and SME's participating to this Award.
The "Premio Best Practices", this year in its 7th Edition, through its curator Giuseppe De Nicola, has started a multi-annual collaboration with Bridges to Italy as the first step to raise international awareness about the vibrant innovative network of small and larger Italian companies showcasing their new technologies through this competition. This synergetic cooperation will help Premio participants explore cross-border investments, partnerships, and business opportunities in the United States.
As a first step in developing interactions and relationships between the Premio Best Practices participating companies and the U.S. market, the Premio welcomed, on its inauguration day, Bridges to Italy together with Paul Brandano, Executive Director of the UCLA Anderson School of Management's Global Access Program (UCLA-GAP). The UCLA-GAP pairs, each year, 54 companies around the world with teams of Fully-Employed MBA students from the UCLA Anderson School of Management – each in their final year of study, to create a strategic study for entering the US market. Over the last 14 years, 431 companies from 17 different countries have reaped the benefits of these studies connecting with new US customers, investors and partners. Bridges to Italy is the official partner of the UCLA-GAP program for Southern Italy. During the two-day Premio Best Practices kick-off event in Salerno and Catanzaro, companies took part in presentations, panel discussions and a series of GAP screening interviews. Some key concepts were captured and reviewed during this time: companies need to innovate and evolve very rapidly to stay alive, let alone stay competitive. Bringing together the power of large, more traditional companies with the innovations of smaller, more agile and specialized startups while helping them globalize, are among the main goals of the Premio Best Practices' supported by its international partners Bridges to Italy/UCLA-GAP and the Lee Iacocca Foundation.