Four Reasons Selling Is More Difficult Now (and what to do about it)

Four Reasons Selling Is More Difficult Now (and what to do about it)

What has changed is that technology has made the world more transparent in every aspect: commerce, politics, relationships... People all over the world have much more access to information.  The level of pricing  and product information available to most consumers means potential clients have much better intelligence. So, what is the role of a salesperson in today's marketplace?