Google in Naples to Pitch Business Transformation

Pierpaolo Basso - Blogger

“About 250 million people around the world, both consumers and professionals, entrust their personal data to Google Drive”, the free online storage provided by the the U.S. tech giant.  Daryoush Goljahani, Regional Channel Manager, ItalyMED & ZA for Google for Work, used this phrase to describe how people are facing a new world of big changes and challenges.

The Union of Industrialists of Naples (in the Campania region in Italy), hosted the Third Edition of “Appseritivo”, an event described as a cocktail of APPS and Aperitifs, dedicated to the world of IT and Business Transformation.  The objective of this mixer organized by Google, and its Neapolitan partner Epsilon, was to showcase Campania companies which increased their performance through the use of Google apps.

The first entrepreneur to talk about his experience was Salvatore Passarelli, IT executive for Russo di Casandrino , a company operating in the tanning industry since 1962.  He talked about how his company was always ready to adopt the latest technologies "from telex, back then, to cloud today". Passarelli confirmed how Google apps are helping to speed up processes and facilitate automation.

A similar experience was presented by Umberto Meglio, CIO of Sipos, a Neapolitan company involved in hardware & software solutions.   Sipos saw its performance grow after the introduction of devices such as Google calendar, dedicated emails, and stronger file sharing and storage solutions that could handle huge amounts of data.

Epsilon,which co-hosted the event as Google partner, was represented by its CEO Rosario Cristaldi along with Roberto Mataluni and Eli Cuomo.  Cristaldi stated that “since more than 70% of people uses cell phones for work-related tasks, Google's new goal is to be faster in providing mobile services.  For instance, sending “heavy” files through email, connecting with one's documents or having a good videoconference through a smartphone, are becoming daily needs”.

Goggle's Goljahani introduced three disruptive technologies: Nest (smart-home company acquired by Google), the world leader in programmable thermostats,  Uber, the app that provides cars and drivers services and Airbnb, the alternative housing for tourists.  None of these existed before 2000 and now they rule the market.  This goes to show how traditional sectors are almost overcome by tech evolution.

He also cited an MIT study which supports the theory that a company which improves its tech knowledge and capabilities has more chances in terms of:  revenues, profitability and market valuation.  “We are in a time of big data, wearable devices (which are growing day by day) and increasing social networks.  Our software Google Now, an intelligent virtual assistant, is an example of how the impact of innovation is pervasive and constantly evolving"